Digital currency as a way to pay in an online shop
It turns "should we accept cryptocurrency?" into the concrete decisions a shop operator actually has to make.
Smart Cities: Importance of Management and Innovations for Sustainable Development
E-commerce and digital transformation
Digital transformation is not new software. It is a change in how a company earns, communicates and decides — software is only the consequence.
Questions I ask
- What does an e-commerce business model actually rest on, and what is merely the visible layer?
- Which payment methods do customers use, and why do they reject the rest?
- How can digital platforms be compared so that it is more than a feature list?
- What happens to the data a company collects but never uses?
- When is digitising a process a real improvement, and when just a faster way of doing something pointless?
Electronic commerce is interesting because there is nowhere to hide a bad decision. If the checkout process is confusing, it shows up in the abandoned cart rate. If a payment method does not suit customers, they will not use it. The feedback is fast and merciless — a comfortable position for a researcher.
Digital transformation is the opposite. There the result shows up years later, and in the meantime almost anything can be declared a success. Which makes it all the more important to ask what exactly was supposed to change, and how we would recognise it.
What I follow in this area
I am interested in the business models of digital platforms — not what they look like, but what they live on. Then digital services and their classification, because without proper categories “digital service” can be said about anything. And finally data: who collects it, who understands it, and who actually makes decisions based on it.
How this connects to the other themes
This is the area that ties the other two together. Cryptocurrencies are ultimately a question of payments and trust in infrastructure. Artificial intelligence is a question of automating decisions. Both end up where digital transformation begins: at how an organisation works once the technology around it has changed.
Selected publications
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